Unimed VTRP | "Always With You" Campaign

For Unimed VTRP's "Always With You" campaign, graphic elements were developed to embody the central concept of the campaign: elements that are always present in our lives, just as Unimed is always by our side.

The words heart, breath, movement, hand, touch, and smile guided the creative process, bringing a sensitive and human approach. These elements reference parts of the human body, creating a connection with our vital functions and senses—everything that keeps us connected to life.

The result is a fluid and integrated pattern where each element carries its own unique meaning while connecting with the others to form a harmonious whole. This composition visually reinforces the "Always With You" concept by representing the connections between different parts of the body, highlighting the importance of each one in the overall functioning of life.