Where Curiosity Takes You | New Identity for the PUCRS Museum

The PUCRS Museum stands out for combining science and fun, offering interactive and playful experiences. To keep up with market transformations and the diversity of its audience, a new visual and verbal identity was developed to reinforce its relevance as a global scientific institution, without losing its accessible and fun character.

Inspired by the concepts of curiosity and discovery, the project presents the central concept "Where Curiosity Takes You," inviting the public to embark on a journey of learning and exploration. The unique typography, created from shapes inspired by the museum itself, adds authenticity to the identity, while the versatile iconography facilitates scientific communication in an intuitive and engaging way.

This new identity organizes the museum’s expressions coherently, strengthening the connection with visitors and positioning it as a contemporary space where knowledge and fun meet.